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Nine West to Launch First Fragrance Love Fury

Have you ever thought about the connection between a pair of shoes and a nice fragrance? If not ever, it’s time to! The renowned shoes and accessories brand Nine West is now expanding its borders and tries to make its first step into the beautiful world of perfumes by launching its first signature scent, titled Love Fury. Created in collaboration with Inter Parfums Inc., Love Fury will certainly become the favorite of shoes addicts!


Jean Madar, the chairman and chief executive officer of Inter Parfums Inc. told WWD: “Love Fury is for the woman who loves the privileges of being a woman — from wearing high-heeled pumps to using fragrance’s power to seduce. The Love Fury woman is sexy and passionate, but above all, once noticed, she is not easily forgotten.”
We deeply trust our senses, rely on them and the olfactory sense has a great ability of triggering certain emotions, like happiness and good mood. A beautiful fragrance not only targets this emotion, but also possess a strong power of seduction. The new Nine West fragrance will feature Rose Bud FirNat as top notes, mimosa petals absolute, juicy mandarin and red berries pulp, heart notes of Tiare Tahiti NaturePrint, Jasmine Samback FirAbs, sandalwood and base of orris flower, sensual musk, precious wood and amber. This amazing fruity-floral blend will be captured inside a gorgeous see-through bottle with a heel resembling cap.
The Love Fury scent will launch along with an exclusive pair of pointed toe pumps, which will boost your seduction sky high. The Love Fury-branded pump will come in black satin as well as other colors, so that you can pick your favorite shade and look sexy all times. Stacy Lastrina, chief marketing officer of Nine West said that “We wanted to illustrate the parallel synergy of footwear and fragrance.” Make sure to try the new Love Fury combo in mid-January and give in the sea of seduction!

Photos courtesy of WWD

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