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Marni to Design H&M Collection for Spring 2012

After the much anticipated Versace for H&M collection, the Swedish label prepares another pleasant surprise for fans of designer clothing by launching another fashionable and exciting collaboration, this time already with the famous Italian label Marni. Designed both for men and women, the new Marni for H&M Spring 2012 collection will debut on March 8, 2012 in 260 H&M stores worldwide, as well as online. Characterized by the playful and colorful Marni style, the latest high-profile collaboration of H&M will certainly be a stunning present on women’s day.

“I wanted to create a true Marni wardrobe by revisiting all our favourite pieces in signature fabrics and prints. As always, I love juxtaposing prints and colours, mixing modern tribal with Bauhaus graphic adding sporty utilitarian elements,” said Consuelo Castiglioni, Marni’s founder and creative director.
In its turn, H&M is also extremely excited with the new collaboration and is looking forward to the launch of this uber-colorful and bright line. Margareta van den Bosch, creative advisor at H&M, thinks that the Marni for H&M collection will certainly be a great success.
“We all love the collection here at H&M and we believe that our customers will do the same. Marni has such a modern touch with everything they do, mixing prints and accessories in a playful but chic way. It’s fantastic to see how Consuelo Castiglioni coordinates her designs, matching new combinations of print and colour, with such incredible craftsmanship behind every piece. The collection will arrive in stores at just the perfect time, as a lovely statement for spring,” Margareta van den Bosch said.
Marni is just one of the high-profile designer collaborations of the Swedish retailer. H&M previously teamed up with Karl Lagerfeld, Matthew Williamson, Stella McCartney, Comme des Garçons, Jimmy Choo, Lanvin and most recently with Versace, this way creating cool designer clothing at a more affordable price tag.
Since, there are no photos leaked yet hinting what we shall expect from the new Marni for H&M Spring 2012 line, let’s check out some designs featured in the Marni Spring 2012 RTW Collection and watch the video to form some idea about the collection.



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