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H&M WaterAid 2012 | H&M for Water Collection

H&M WaterAid 2012 | H&M for Water Collection

Aloha, to you all! Are you ready to feel the sunny heat of exotic Hawaii? If you are, then take a quick peek at the H&M WaterAid 2012 Collection. Don’t get confused, one has a great deal to do with the other. So, we are introducing you the mesmerizing H&M WaterAid 2012 collection inspired by the Hawaiian style: the sandy beaches, tall palm trees and crystal clear water and more. It’s all there, you feel it by just looking at it. Get into the summer groove with the help of the Swedish retailer H&M and you are sure to never regret it!


So, we have the H&M WaterAid 2012 collection for the new season with flirty tops, stylish skirts, cute jumpers, dresses, swimwear pieces as well as accessories- floral jewelry and matching necklace, cat-eye sunglasses, a beach-perfect bag and floral flip-flops. Moreover, H&M for Water Collection has a very serious and important background; the mission is to produce safe water, hygiene and sanitation for people around the world that have no sustainable resources for clear water. What’s amazing, you can also take part in it yourself: starting from May 31st, the collection is launched in the stores, and as H&M will donate 25% of the sales from this collection to WaterAid, you become a part of this generous and charitable donation being fashionable at the same time.
This is one of the best planned charities that I really admire.


The collection brings out the free-spirited, super chic fashionista inside of you; that’s exactly what you need for a hot summer day.
The collection is available in 200 H&M stores worldwide and online for $9.95-$49.95. Committing itself to supporting eco-friendly organizations such as WaterAid, H&M helps you be a part of it yourself with no extra work or time waste. Moreover, the entire Hawaiian style collection is based on organic cotton and other sustainable materials.
In the end you get fashionable, sexy, tropical-style clothes (very affordable) and involve in social and environment charity. I guess you could say that H&M once again proves its dedication to the environment.

Photos courtesy of H&M, Glamour Blog