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Jessica Simpson and Ashlee to Create Tween Clothing Line

Beautiful Jessica Simpson is already known to the world for her great designing talent, creating shoes, cosmetics, jeans and sportswear, and this time she’s decided to take things to completely a new level. With her little sister Ashlee she has come with a new idea to expand their designing talent, this time upgrading tween fashion styles. The two sisters have teamed up to create a new tween clothing line signed Jessica Simpson, allowing tweens to experiment with celebrity fashion style. The company holding Jessica Simpson license, the Camuto Group, has come into agreement with The Jones Group Inc. to create and distribute the new Jessica Simpson tween apparel. The new collection is in the process now and will hit the stores already this fall, suggesting modish apparel alternatives for girls to look stylish from an early age. Teach your children to develop their unique style and awaken their inner fashionista, picking up tips and items from Jessica Simpson’s style.

The new clothing line is going to feature sizes from 7 to 16, letting you find something matchy for your child. No one doubts that the new collection will be absolutely unique and amazing, combining two different gorgeous styles, as both of the sisters differ in their tastes a lot.
Both Jessica and Ashlee seem to be very excited at the collection. “Creating a tween apparel collection was a natural extension for the brand. I’m excited to bring my sister, Ashlee, along as co-creative director of this division, because she brings a savvy rocker edge that defines today’s tweens,” Jessica told WWD.

“My goal as co-creative director will be to design clothes that will help inspire young girls to express their personalities and creativity through fashion,” says Ashlee.
The collection suggests fresh and playful tween looks, presenting a cavalcade of sportswear, denim jeans, leggings, shorts, hoodies, vests, graphic T-shirts, shrunken knits as well as drawstring-pants. The new clothing and footwear line will be available in 400 stores across the United States and Canada. So wait till fall and see and judge the Simpsons’ new style on your own.


Photo courtesy of WWD, PR Photos