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Ashley Greene is the New Face of DKNY

After the uber-successful and much loved Twilight series, Ashley Greene has been on the spotlight, being featured in a number of international magazine covers, like the November Allure magazine. Obviously Ashley Greene is having a real prosperous year and now she has scored another great deal with the world famous high-end label DKNY. The 24-year-old beauty has become the new face of DKNY and will represent the brand for one year period!

Ashley, who appeared at the Costume Institute Gala wearing a gorgeous Donna Karan dress earlier this year, will be the face of DKNY and DKNY Jeans. This news first appeared on the official DKNY page, where in a press release it’s reported why exactly Ashley was chosen as the new face of the brand:
“Ashley embodies everything DKNY—her energy, her spirit, her eclectic personal style. She is on the forefront of what it means to connect with a global fan base through social media, a focus that is aligned with our digital and new media initiatives“ declared Donna Karan’s executive vice president of global marketing and communications, Patti Cohen.
In her turn, Ashley stated: “I’ve always loved Donna Karan’s creations,” the star began. She continued by mentioning some of the best qualities the creations of the brand possess: “To be a part of the brands’ message is incredibly exciting because it feels like such an organic fit. It’s easy to talk about how these clothes work for my lifestyle, whether I’m in New York, L.A. or traveling for work.”
Following Rachel Bilson, Hilary Duff, Alexa Chung, Anja Rubik, Harley Viera Newton, and Leigh Lezark, who were brand ambassadors in the past, Greene will star in the spring 2012 ad campaign, which will be shot by Inez van Lamsweerde and Vinoodh Matadin. Judging by the great amount of attention the label pays to online exposure, we can expect a lot of updates from DKNY soon.

Photo Credit: Getty Images