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Payless ShoeSource to Collaborate With Silvia Tcherassi

Fashion collaborations all come to be a huge success and footwear retailer Payless knows this perfectly well, as it once again comes with an unexpected partnership, this time already with renowned fashion designer Silvia Tcherassi. Payless ShoeSource is no stranger to cooperating with big names in the fashion industry, such as Christian Siriano, Lela Rose and Isabel Toledo, and no one doubts that this latest one with Silvia Tcherassi is also going to be an impressive one. If you are a big fan of designer shoes, this is a brilliant chance for you to obtain a pair at a budget-friendly price. Check out the details next!


Silvia Tcherassi is best known for her skill of combining sophistication and attitude in amazing designs, which leads to an undeniably strong look that fascinates from the very first glimpse. The Columbian-born designer is expected to transfer some of her Latin charisma into the new collection for Payless, collection that is certainly going to arouse lots of excitement among fashion enthusiasts.
According to WWD, Ms. Tcherassi has revealed some details about the upcoming shoe collection, which is expected to hit the shelves in early May, 2012. The Colombian fashion designer mentioned: “This is a great opportunity to create shoes and handbags to complement my existing fashion collections. For the spring-summer season this includes many important silhouettes like wedges, flats, strappy heels and thong sandals with key trend details like bright colorblocking, unique mesh uppers and satin ribbon details and ties.”


Silvia Tcherassi’s collection will be the first to hit stores across Latin America, so the arrival is undoubtedly highly expected.
Payless ShoeSource Inc. chief executive officer LuAnn Via told WWD that Columbia had played an important role in the label’s history, therefore they turned to Ms. Tcherassi’s help to transpose the essence of Latin beauty in their new footwear line. LuAnn Via said that: “In Colombia we have found an inspiring and influential fashion industry, vibrant fashion-forward customers who appreciate Payless and all we have to offer, and Silvia, our latest design talent who will join us in our mission to democratize fashion with her international flare, innovative designs and sophisticated style.”
So let’s hold our breath and wait till May to admire the new footwear designs from our favorite footwear retailer with Silvia Tcherassi’s signature over them.

Photos courtesy of tcherassihotels.com, Courtesy Photo