Swedish retail H&M and Italian fashion editor Anna Dello Russo announced about their possible fashion collaboration yet a few months ago. Ever since then, the H&M and Dello Russo fans have kept their breath to learn more news about this stunning accessories collection. Now, the style blogger reveals a new glamorous video, promoting her collection for H&M. In the video, she is donning a short tight-fitting PVC dress and dancing and teaching fashion lessons to those, who want to look iconic on any occasion. Learn more below!
“You need a fashion shower” is the name of Anna’s video. Her fashion lessons reveal the secrets of using accessories, following the rule ‘the more the merrier’. She advises to wear night clothes during the day because it’s ‘unexpected’. Also be sure you did the right fashion choice if someone wears the same outfit as you.
The “Fashion Shower” video was done by Emiliano Pepe and directed by Alex Turvey. It demonstrates the accessories from Anna Dello Russo’s H&M collection, which will become available for purchase at about 140 H&M stores internationally on October 4th, 2012.
“I am excited by this collaboration: this is the first time H&M involves a Fashion Director in a special project. This is the sign of an important evolution in fashion, and I am both thrilled and humbled to be the one chosen to lead it. I wanted to create precious accessories that are impossible to find. As a stylist I know accessorization is essential: it is the personal touch to any outfit. With these pieces everybody can have fun, turning an ordinary day into a fantastic fashion day,”said Anna Dello Russo.
Take a look at the videos and keep an eye on the collection to get your favorites!
Photos courtesy of Getty Images